Design Management & Cultures
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The Future Generation of Collectors

A Guide for the Future Generation of Collectors

Research has revealed that art collectors see the future of their collections with their children, yet many young collectors do not understand legacies, and they start to think about them at a very later stage of life. Educating future collectors about the importance of conserving collections, continuing the spirit of a collection and sharing it with the public at an early stage, can help instigate positive rewards from collectors, in the present and the future. Visionary collecting raises a critical exploration of whether social innovation could be targeted at art collectors, by approaching stakeholders in the art market through design-thinking tools.

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