Design Management & Cultures
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Collectors' Card Sorts

UX Research

Card sorting is a quick and easy way to spark conversations about what matters most to participants when working on a design project. I designed two decks of cards for collectors with a single image and a phrase in order for them to rank the cards according to their preferences. This activity allows the designer to get a deeper perspective into what an art collector really values .

CARD SORT 1: What influences a collector’s buying decision?
CARD SORT 2: What motivates a collector to share his/her collection with the public?

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